Tell more people about it

Your goal this week

22 April 2024

Reach a wider audience by sharing your event with other networks.

Are there other organisations, groups, clubs or community hubs that can help you get the word out about your event? 

Checklist

• Post something new on social media
• Reach out to local media and tell them about your event
• Approach your local coffee shop or community hub with posters or flyers about your event, and ask if they'll put them up
• Get your event mentioned in another organisation's email newsletter

Advice

Picture the type of person who should come to your event. 

• Who is your information most important to? 
• Who else might be interested in your event.
• Who else may benefit from attending your event. 

Identify your target audience

Ask yourself and your colleagues who your information is important to and use this to identify your target audience.

• Are they members of other organisations?
• Do they use related services?
• Are there specific locations that they visit often?
• Are they particularly active on a certain social media platform?
• Are they members of social media groups? Which ones?
• Do they read a particular magazine?

Meet your new audience where they already are

It can be very effective to reach your audiences in places they already are and on platforms they already use. 

To reach your audience you could try: 

• approaching magazine editors, local newspapers, or radio stations
• Getting in touch with local community hubs who might share information about your event
• contacting Facebook group administrators
• getting in touch with another organisation

Remember to pitch your event by highlighting how your event will be helpful to the audience.