Promoting your event

So, with your audience in mind, consider the different ways below to promote your Law Week event. Ideally, this should happen from the program release on the 8 April 2025 to the day your event takes place.

Take care when choosing your channels. Do you need to post to every social media channel? Not necessarily.

Think about your event, the people who you wish to attend, and where they get their information.

Remember when you’re promoting your event to consider accessibility. Where you can, provide alt-text on images, captions on videos and use plain language principles.

Social media

Social media provides a direct line of communication to your audience and is a great way to get information about your event out. Consider the different platforms your audiences uses and what type of content works.

Here are some ideas to promote your event on social media:

• Add the event to your social profiles: By creating an event on Facebook, you can allow people to show their interest and share your event. Make sure to post event information that details the location, time, and what the event offers your audience.
• Create an event hashtag: A unique hashtag is a concise, easy-to-spell way to group posts together and track the event across platforms. Encourage attendees to use the hashtag in their posts too.
• Create a website page: A dedicated page, sometimes called a landing page, provides one location for all your event information. This adds credibility and is where you can send people after they see your social media posts.
• Use visuals: Include an attractive image, video, or carousel to capture attention.
• Work with influencers: Influencers can help you reach a wider audience. These don’t have to be fashion influencers! There are many influences who work in advocacy, law and public service that you could reach out to.
• Encourage user-generated content: Ask attendees to share their experiences, photos, and videos using the event hashtag.
• Host a giveaway or contest: Contests can encourage people to follow you, talk about the event, and share your posts.
• Start a countdown: Starting a countdown for your event can build excitement and provide content to post.
• Post teasers: Teasers of the event, such as clips of speakers or behind-the-scenes content, can be a great way to build curiosity in your audience.

We’ve created templates in the resources to make things easier for you. However, please feel encouraged to craft your own unique posts, newsletters and posters if you prefer.

There’s many resources online as well to help you promote your event on social media.

Use your connections

It can be hard to reach your audience all on your own. That’s why sharing your event through other connections is a great idea! Think about if there are  other organisations, groups, clubs or community hubs that can help you get the word out about your event.

You could ask them to put up some of your event posters, put a callout in their newsletter or recommend your event to their networks.

Local media

Another avenue for you to consider to promote your event is through local media. This could be your local newspaper or radio station that reaches your audience. When you contact them, make sure to have the details of your event handy such as a name, short description, and registration information.

To help you reach the media, we have a template media pitch in the resources for you to download and use.

Natalie Plumstead, who chaired a Law Week panel discussion concerning mental health law, used radio interviews about her event in Ballarat as a platform to not just promote her event, but also for legal education for the public. This was a clever engagement technique and ensured wider access to information around mental health law.

You’re also more than welcome to request our assistance.

To help track impact, we like to keep track of all Victorian Law Week media. If media are promoting your event, send a short email to events@victorialawfoundation.org.au with the details and we'll make a note and share where we can.